Tracking pixels is one of the most common ways to track email opens and clicks. I wouldn’t recommend relying on this technique though as for a notification to be received the recipient must allow it in their settings, or authorize the sending of a read receipt. It’s a feature that mail email services offer and you can turn it on from your email service provider. Read receipts are an easy, opt-in way to see if an email has been opened. The simplest way is the “read receipts” one, while you can also use tracking pixels or trackable links. It’s a way of keeping up with how recipients interact with your campaigns, links, and attachments. ![]() If this isn’t magic, then I don’t know what it is! What is Email TrackingĮmail tracking is the method of monitoring the opens and clicks of the emails you send to your subscribers. ![]() ![]() This means that you can immediately change your strategy or improve your tactics to get better results. And you’re right!Įmail tracking basically allows you to know anytime how well your campaigns perform and why. Maybe you think that email tracking is something magical that can transform your marketing efforts into great opportunities and sales.
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